The Solution

During the initial briefing session some interesting anecdotes came out as to where the theatre company name had come from (I’ll let you guess) and how they wanted the theatre company to be perceived. They wanted to be a bit of an upstart, not conforming to the norms of most of the big theatre companies and had already come up with the tagline “Theatre with bite…”.

The creative process started with the logo design in black and white and there was an obvious starting point to go from. I drew a number of variations of the bulldog, wanting to add a cheeky edge to it, this was pared with Courier New as the type element to pay homage to the fact that the theatre company wrote and performed their own original work. Blue was used for the bulldog again to pay homage to the names roots as well as to the Greek heritage of the principals of the theatre company.

The logo process was fairly smooth with quick decisions and feedback from the client, with the logo approved, I moved onto creating business cards and apparel.